Saturday 25 April 2020

The World's Most Horrifying Advertising Animals #27: How To Explain Pixels To A Dead Hedgehog (Sega Mega Drive)


I remember the huge promotional blitz behind the arrival of Sonic The Hedgehog 2 in 1992. At the time, I was completely won over by it. Never mind that I possessed neither a Sega Mega Drive or any first-hand experience with the original Sonic The Hedgehog; the bipedal blue hedgehog was making his second coming and I was truly excited for this earth-shattering event. This was also in spite of Sega's efforts to dampen my guileless spirits with an amazingly nightmarish ad from the game's UK campaign, in which an unconventional vet attempts, unsuccessfully, to revive a moribund hedgehog who is totally unlike Sonic. On this occasion, I'm delving in deep into the well of childhood advertising memories I've fought long and hard to repress. This one bit me bad back in the day.

The ad's incredibly grim scenario does at least make sense from a thematic perspective. Sonic's shtick is that he's fast, despite being a hedgehog (not a creature renowned for its breathtaking speed), and what better way to hammer that home by contrasting that ability with a more realistic-looking member of the species who can't keep up the pace with Sonic? Heck, why not go one step further, and make that hedgehog totally unresponsive to all external stimuli? They don't get much slower than that, after all. It sounds perfectly logical in theory, but in practice, an ad campaign involving anything cute, furry and deceased is treading quite a dangerous line (as Levi's jeans discovered on that extremely weird occasion in the summer of 1998 when they attempted to win public approval with the imagery of a terminally bored hamster succumbing to rigor mortis). And, except in New Zealand and a few Scottish isles where they are classed as an invasive species, the hedgehog is seriously the most inoffensive creature out there. There's something about seeing a hedgehog as the victim that weighs particularly heavily upon the heartstrings. The bristly little stiff featured here is blatantly a puppet, with big cartoon eyeballs, and you're certainly not going to mistake it for the real thing, but what we see is inevitably still very unsettling. (I'm not sure if it's just the resolution from the YouTube upload below, but does the hedgehog have a coroner's tag on its toe at the start? If so, then they really were pushing hard with the macabre factor.) It's not alleviated by the vast amount of strange and seemingly arbitrary detail that serves chiefly to elevate this ad to the extreme heights of an especially surreal nightmare - why, for example, do we here a spaghetti western style theme when the vet first approaches the lopsided hedgehog? And just what is up with the lighting in that veterinary surgery - if, indeed, that is a veterinary surgery? Then when the gameplay footage kicks in, this twisted concept really rockets into the next level. The footage is interspersed with imagery of the hedgehog being poked and prodded as the bizarro vet attempts in vain to coax some semblance of life from the inert erinaceid. Finally, the hedgehog's prospects are made hauntingly apparent with a close-up of its paw sagging, and the vet admits to the camera that, "Well, he won't be making a comeback." Bloody hell, Sega, why are you so insistent on breaking my heart along with hawking your wares?

In a bizarre twist, the ad apparently ends up doubling as a PSA for St Tiggywinkles Hedgehog Hospital - text appears onscreen imploring us to send donations to the hospital, and even supplies a handy address we can write to. St Tiggywinkles is a real wildlife hospital located in Alyesbury, England, and has the distinction of being the UK's first veterinary surgery dedicated solely to the care of injured wildlife. It was named, of course, for the literary hedgehog created by Beatrix Potter (who, prior to Sonic, was probably popular culture's most famous fictional hedgehog), and was founded in 1983 by wildlife campaigner Les Stocker. Stocker sadly passed away in 2016, but St Tiggywinkles continues its good work in his absence. I can't say for certain if the address featured at the end of this ad was legitimate at the time, but it certainly looks that way. So...was this ad ultimately serious about promoting hedgehog welfare, even as it mined a wad of twisted energy from the hedgehog's lack thereof? I really don't know; something about the ad's distinctly warped tone would indicate that it's not being sincere (this, honestly, plays like St. Tiggywinkles PSA from a parallel dimension were all Hell has broken loose), but nevertheless, they gave the actual charity some publicity. Even if it's clear where they really hoped you would be directing the contents of your wallet.

 

Are you feeling weirded out and baffled by this entire premise (as I certainly was as a child, being repeatedly ambushed by this horrifying spot during ad breaks in between The Big Breakfast)? Well, truth is, we've barely scratched the surface as far as this particularly demented rabbit hole of a campaign goes. The above Sonic ad was part of a wider roster of ads created for Sega Europe, marketed under the banner of "Sega TV", and featuring English actor Steven O'Donnell (best known for playing Spudgun in the BBC sitcom Bottom), who appears here as our eccentric vet, and the host of Sega TV. The idea was that you were seeing interceptions from a pirate TV station dedicated to extolling the virtues of Sega in a highly unconventional fashion (the banalities of regular TV viewing, meanwhile, were represented by ads for fake products such as "Ecco" brand washing powder, which were joyously desecrated by O'Donnell and his crew). It certainly was an inventive way to divert attention from Nintendo's output, and the campaign is fondly remembered among 90s gamers, even if the single greatest impression it left on my fragile young psyche was the psychological scarring from that lifeless hedgehog who wouldn't be making a comeback. Within that context, it is easier to comprehend why the Sonic 2 ad plays itself as a faux PSA (albeit one promoting an actual charity), and it wasn't the only one of its kind - there was also a far more straightforward spoof, in which you were ultimately asked to denote your brain to Sega.


Strangely enough, this wasn't the only contemporary Sega advert featuring a deceased animal, even outside of the full-on dementia of the "Sega TV" campaign. One US ad for the Game Gear had a gamer create the illusion of colour on his Nintendo Game Boy by whacking himself across the head with a dead squirrel. The zombie squirrel even shrieked "SEGA!" at the end. What pills were Sega taking back then?

Friday 24 April 2020

Tex vs Homer: A Showdown In TH\


We recently touched a bit on the THX logo and their somewhat spotty history of intermittently bringing in popular characters to weather the trademark terrors of Deep Note. I couldn't walk away from that without acknowledging that there is another trailer out there in which The Simpsons once again showed their twisted affection for THX iconography. The catch being that this one wasn't an official promo, but a queer little thing lurking deep with the crevices of the DVD release of The Simpsons Movie. It didn't play in theatres, and to see it all (before multiple uploads made their way onto YouTube) required some nifty manipulation of the DVD menu. If you ever found yourself curious as to who would win in a fight between Homer Simpson and Tex the THX robot...you got your answer right here.

How do you access this on your Simpsons Movie DVD? From the main menu, select Language Selection, then navigate left to English 5.1 Dolby Digital, and then left again. You should now see a red vertical bar besides the Language and Audio title. Select this and you're all go.

The trailer goes to lengths to stress, in its disc presentation, that it's merely a parody and that THX had no involvement. There, it's accompanied by the following disclaimer:

Spoof Trailer Disclaimer
The THX sound process was not used in The Simpsons Movie or on this disc.

Still, even without the disclaimer, there are ample clues as to the unauthorised nature of the promo. A number of wily tricks have been deployed to keep the THX lawyers at bay, notably that the THX lettering has been deliberately rendered incomplete, with the X short of its upstroke (Tex himself, though, has been quite faithfully recreated, albeit in 2D). Also discernible is the total lack of Deep Note, which has been replaced with a striking yet considerably less discordant sound. This Not-Deep Note actually sounds quite agreeable to my ears, with less of the sensory assault factor, and when Tex activates the blue lighting (a nod to the original Tex promo from 1996 - see below - although there Tex turned on the lighting when the THX logo needed repairing, not after), I think the whole transition looks rather pretty. It says "dramatic" without resorting to any of the characteristic THX aggression, and I can't help but feel that this could have been quite splendid if developed into a legitimate theatrical promo. The visual and audio disturbance is nevertheless enough to send Homer into a fervid rage, for it's at this point that he vacates his hammock to pursue the hapless robot and pound him into a metallic heap, a cascade of cartoon violence that seems drolly at odds with the beguiling character of the sound. Seeing Homer reduce the inoffensive Tex to a pile of dented scrap metal is certainly disconcerting, but can you imagine how much more traumatic it would have been if this were an official THX trailer, and we witnessed Homer beat up Tex to the bowel-mangling sounds of Deep Note? I suspect it would have looked as if that nightmarish leitmotif was activating Homer's inner Cujo, compelling him to tear that robot limb from limb less out of vengeance for disturbing the peace than by his being possessed by that hellish noise and having no choice but to carry out its diabolical machinations.

(Note: another nice nod to the original Tex trailer are the hammering sounds when both Tex and Homer are off-screen. Obviously, we have the disturbing implication that Homer is beating Tex with his own severed limb, but it also recalls the hammering noises made when Tex disappeared from view in his own promo.)

The obvious question posed by this fake trailer is why does it even exist? A parody such as this can exist purely for amusement purposes, of course, but I find it strange to think they would have gone to the trouble of animating this sequence simply for it to be squirreled away as a hidden extra on a home media release. Surely there is more of a backstory here? Is it at all possible that it was salvaged from proposed plans for an actual theatrical promo that wasn't given the go-ahead? I've no idea, but I have to wonder how thrilled THX would have been either way about the prospect of seeing their beloved mascot get slaughtered like that. We can only hope that someone out there in that ominous black/blue void was merciful enough to carry out a few repairs on Tex himself after Homer was done pounding him.

Wednesday 22 April 2020

The World's Most Horrifying Advertising Animals #26: Kevin My Fruit Bat (Rowntree's Fruit Gums)


When I first started rounding up these Horrifying Advertising Animals just shy of two years ago, Kevin the Rowntree's Fruit Gums Bat was one I had in mind to tackle early on. Somewhere at the back of my mind lurks the omnipresent memory of this freaky animatronic bat who was constantly perturbing his young owner with his assorted confectionery-related eccentricities, and the sight was pretty hard to avoid if you tuned into commercial television at any point throughout my early childhood. As I recall, the ads consisted largely of the Australian-accented kid speaking directly to the camera, while the bat hung around silently in the top background corner, but the punchline was usually a close-up shot of the bat pulling some kind of uncanny facial expression. My reaction to the Kevin campaign, as a small child, was the usual slew of contradictions - I was fascinated by the ads, as a flying fox seemed like the most amazing pet imaginable, and yet there was something about this particular flying fox I found inexplicably unsettling. I suspect that what troubled me about Kevin had to do with the conspiratorial nature of his characteristic sign-offs, and what was communicated in those final, wordless glances. Kevin and the viewer would end up sharing a (often implicit) gag at the expense of his unwitting owner, and I can only assume that the whole notion of being complicit in the machinations of this jerky, non-speaking animatronic while his babbling owner revealed his own ignorance/guilelessness seemed weirdly surreal to my five-year-old brain.

Naturally, Kevin should have been perfect fodder for this retrospective. Only I immediately ran into a brick wall, in that I couldn't find any trace of the critter's existence online. Apparently this once ubiquitous bat had succumbed to the black hole of obscurity, and that omnipresent memory at the back of my mind might as well have been all that remained of him. Actually, it's probably a tad hyperbolic to say I found no trace of Kevin at all - there is an image of him on the official Rowntree's website, which states that campaign began in 1990. I seem to recall Kevin's wild-eyed, upside-down presence gracing daytime television until well into the early 90s. And yet it seemed that nobody set their VCR for the occasion, for there was an absolute dearth of Kevin The Fruit Bat ads on YouTube. This surprised me immensely. All I could do was put Kevin aside and keep periodically checking back to see if videos of the bat would eventually resurface, and it looks as if my patience has finally paid off. Recently, one Kevin ad has appeared online, which I'm guessing is from early on in the campaign. This one doesn't quite follow the formula I described above, in that there's no uncanny close-up of the bat at the end, but the final word nevertheless goes to Kevin's pantomime antics, as his owner naively believes that the bat hasn't detected his underhanded fruit gum indulgence. Here, it's the kid's compulsion to confide his wily techniques with the camera that does him in, for Kevin becomes visibly more animated every time the aforementioned candy is mentioned, although he's canny enough to feign disinterest whenever the kid looks in his direction. It's left to our imaginations as to how this will ultimately play out, but as we are warned in the final still of the ad, "You can't fool a fruit bat."

One thing that immediately strikes me as odd about the above ad is the set - look closely and you'll see that Kevin and his master live in a house without actual doors, just flat representations of doors sketched onto the backdrop. I have to admit, though, that from just this one ad, Kevin himself is nowhere near as unsettling a creation as I had long remembered. The animatronic isn't at all hideous, Kevin has a perfectly sweet and innocuous face, and his animation is lively and endearing. Had the images imprinted on my five-year-old brain simply been playing tricks on me this entire time?

Possibly not. As it turns out, there's another Kevin ad that's been lurking under my nose for the past year, but it was so expertly concealed as to have evaded my search algorithm. This one's missing the beginning of the ad (and there's also a short clip from an unrelated program at the end), but it gives you a better idea of Kevin's quirky expressiveness.


Oh yeah, it's all coming back to me now.

The ad that I can best recall from just memory involved Kevin's owner talking to the camera about the bat's newfound interest in horticulture: "He wants to cross this fruit tree with this gum tree. I wonder what he's trying to grow?" Cue a sardonic sideways glance from Kevin, as if he's confounded by his owner's sheer obtuseness on the matter. If I've got this right, the still at the end said, "They don't grow on trees, Kevin." So whose expense was the gag ultimately at?

Saturday 18 April 2020

THX: When Shrek And Donkey Were In Too Deep


The late 1990s and early 2000s saw a heck of a lot of bile in the Disney-DreamWorks relations. Much was made of the rivalry between Antz and A Bug's Life in 1998, when two suspiciously similar-looking films in which the hero was a non-conformist ant were released only a couple of months apart, and Steve Jobs and John Lasseter were both quite vocal in accusing Jeffery Katzenberg of foul play. The enmity really reached its peak in 2001, however, when Shrek and Monsters, Inc found themselves squaring off in a less direct but equally cutthroat grudge match. Back then, the war for Hollywood animation dominance was still waging. 2000 had yielded no clear winner, just one drop-out in the form of Fox Animation Studios, who formally shut down that summer following the box office troubles of Titan A.E. DreamWorks Animation had a mixed year - Chicken Run was a hit, and got their short-lived collaboration with Aardman off to a deceptively good start, but the traditionally animated The Road to El Dorado wasn't nearly so fortunate. Disney's year was overall respectable but worryingly ho-hum for the animation studio that had dominated the preceding decade - Dinosaur, their first predominantly CG animated feature, did not perform atrociously at the box office, but still fell well short of the studio's expectations (for how much they had hyped the bloody thing), while the lacklustre performance of The Emperor's New Groove signaled that the Renaissance era of the 1990s had just about run out of steam. Pixar, meanwhile, did not release a feature film that year, but the strong response to Toy Story 2 at the tail-end of 1999 suggested that their future still was sunny. 2001, on the other hand, saw the balance tip drastically in DreamWorks' favour. The box office success of Shrek was earth-shattering, and with Disney's traditional animation department having struck out with Atlantis: The Lost Empire, all eyes were now on Pixar's Monsters, Inc to redress the balance and defend Disney's throne. Adding to the fire was the uneasy knowledge that both films would ultimately be going up against one another the following year for the first ever Academy Award for Best Animated Feature. There was less of the really overt bitterness we saw with those ant movies, but the knives were out nevertheless, and the above THX logo, in which Shrek and Donkey offer their own reinterpretation of Deep Note with bagpipes and a kazoo, wound up paying the price.

The Shrek THX logo was originally intended for theatrical distribution in late 2001. Previously, THX were generally not in the business of doing crossovers with popular characters - there was that Simpsons variant we touched on last time, although the circumstances behind that one were a bit exceptional. And when THX agreed to a collaboration with DreamWorks Animation featuring the jolly green ogre who had recently taken the world by storm, they had unwittingly stepped into a war zone. According to this article, THX expressed nothing but enthusiasm for the logo until roughly a fortnight before it was expected to debut, when they decided, seemingly quite out of the blue, not to use it. THX's last minute u-turn led to speculation that Disney and Pixar had successfully coerced THX into ditching their adversary's promo. And while both Disney and THX denied this, this article gives you a very strong flavour of just how vitriolic the rivalry was between the studios at the time. Part of the problem, it seems, is that the Shrek logo would have debuted alongside the theatrical release of Monsters, Inc, which "coincidentally" happened to synchronize with the home media release of Shrek. Pixar weren't overly keen on the whole notion of sleeping with the enemy - particularly where the enemy might have ulterior motives for climbing into bed with them. The Shrek logo does not explicitly plug the DreamWorks film, but it's plausible that Pixar saw this as a sneaky attempt to steal or at least diminish their thunder. The formal reason for their abandonment of the promo, as given by THX manager Monica Dashwood, was that THX realised they had made a mistake in attaching themselves to a specific film, which was ultimately seen to deviate from the company's key objective: "We're about film presentation in theaters." They couldn't be seen as playing favourites, in other words.

And so it was that the Shrek variant was held hostage for a period, although evidently it didn't stay locked up forever. It seems that it was approved for theatrical distribution alongside Shrek The Third (2007) in the UK, and I'm going to assume other locations. So what happened to reverse the logo's fortunes, then? Maybe the vitriol between Disney/Pixar and DreamWorks was simply cooling over at that stage, and Pixar felt less reason to feel threatened by DreamWorks. Or maybe they were happier with DreamWorks promos when they stayed on their own turf. It seems that this wasn't the only change of heart that THX had on the matter, for despite Dashwood's comments on the wisdom of attaching themselves to a specific picture, they did later go back on that and put out another logo variant featuring characters from Blue Sky's 2008 film Horton Hears a Who! A Horton/THX crossover does not, in itself, seem like the most outlandish of ideas, given the subject of the film, but it raises questions as to how serious THX ever were about this particular policy.


The great, lingering question, of course, is how much of that trademark THX terror is retained when you have the warmth and familiarity of the Shrek and Dr Seuss characters trotting across the ominous black void? As long as there's Deep Note, there's deep despair - although the Horton logo is probably one of the least scary THX variants, thanks in part to how Horton's laughter obscures the initial portion of Deep Note, and the reassuring wink he shoots at the camera, which really takes the sting off. With the Shrek logo, I think the presence of that kazoo actually makes it all the more ear-piercing, even if it pays off with the final punchline.

Also, just what does Donkey say at the very end of this logo? Most sources have his closing words down as "Chill Shrek", which I suppose is more plausible, although first time I saw it I could've sworn he said, "See a shrink."

Thursday 16 April 2020

Logo Case Study: THX and Deep Note (aka The Audience Is Subliminally Seduced)


In their quest for an indelible earworm, media production logos have yielded some seriously ear-splitting leitmotifs throughout the decades, but few with more willful intention of wreaking havoc on the audience's lower intestines than that accompanying the THX logo. Here we have one of the most notoriously discombobulating logos of all time - the black screen and imposing THX lettering (George Lucas understood intuitively that there was something highly arresting about that specific sequence of characters) always seemed formidable enough, but key to the logo's nightmarish allure was its characteristic sound, otherwise known as Deep Note. Deep Note, the brainchild of Lucasfilm's James A. Moorer, was not designed to make your theatrical outing a pleasant one. Rather, it was conceived with the purpose of unsettling you and making you really feel the raw intensity of the experience, so that you were acutely aware of just how small and fragile was your shuddering form in the face of this all-out sonic assault. You found yourself gazing into the dark abyss and hearing the harrowing cries of your fellow damned. In terms of pure apocalyptic savagery, I personally happen to think that the frugal nastiness and confusing imagery of the Genesis Home Video logo still has it beat, proving that all the grandeur and technological advancement in the world will not guarantee you a place at the top. But I am certainly not one to deny the hypnotic fury of Deep Note. Make no mistake, it's a close second.

The first time I personally remember encountering the THX logo was on the VHS for the movie Independence Day (1996). Even on the small screen, it hurt. I remember finding the highly unpleasant noise it emitted to be leagues more terrifying than anything within the film itself. Much like The S From Hell, the THX logo inspired such strong aversion among legions of moviegoers the world over that THXphobia has become a phenomenon unto itself. Just how do you even begin to describe a sound as painfully unnatural-sounding as Deep Note? It seems futile to even try, but here's how the official description has it:

"The THX logo theme consists of 30 voices over seven measures, starting in a narrow range, 200 to 400 Hz, and slowly diverting to preselected itches encompassing three octaves. The 30 voices begin at pitches between 200 Hz and 400 Hz and arrive at pre-selected pitches spanning three octaves by the fourth measure. The highest pitch is slightly detuned while there are double the number of voices of the lowest two pitches."

This bombastic logo's unrelenting aggression was all just a particularly ruthless means of ensuring that you knew damned well that everything you heard on your theatre excursion you owed to the motion picture quality certification system developed by film-maker George Lucas and audio engineer Tomlinson Holman in 1982. And what better way of celebrating optimum sound technology than by slaughtering the audience's hearing capacities in the process (an irony that Tiny Toon Adventures had fun with when they parodied the logo in the 1992 movie How I Spent My Vacation)? I've heard it said that THX stands for Tomlinson Holman's eXperiment, although it is blatantly a nod to Lucas's debut feature film THX 1138 (1971), which in itself touches on another, more subtly unsettling component of the logo that gets overall less attention compared to the terrors of Deep Note - namely, why are we being confronted with those specific letters? Is there some deeper significance that's perhaps passing us by? No one has ever quite settled on a definitive answer regarding what the title (and protagonist moniker) THX 1138 actually means, and we've heard quite a bit of conflicting information over the years, so some element of that mystery is inevitably carried over into the logo. If the IMDb trivia page is to be believed, then "George Lucas apparently named the film after his San Francisco telephone number, 849-1138". Apparently. The idea is that the T, H and X correspond to letters found on the buttons for each of those numbers, although it would be only one of several possible combinations. Any reason Lucas picked those in particular? On an interview for the DVD release Reel Talent, Lucas claimed that he was drawn to this sequence because he found the symmetry to be aesthetically pleasing. Screenwriter Walter Murch, however, offers a more tantalizing explanation on the film's DVD commentary, when he shares his interpretation that THX was coding for SEX, which seems less far-fetched when you consider that THX 1138 is set in a futuristic world where sexual intercourse is strictly forbidden. I hope that Murch's explanation is correct, because it amuses me so much so much to think that we spent decades cowering in fear at what was actually a proxy for the word SEX in big bold lettering. Did Wilson Bryan Key ever have anything to say about THX, I wonder?


THXphobia became such a pervasive facet of the theatre-going experience that it was inevitable that fear of the logo would permeate popular culture. Odds are that you're familiar with the Simpsons episode, "Burns' Heir", in which the patrons of the Aztec Theater are subjected to a fairly faithful recreation of this very logo (fairly - the screen is white, which isn't quite as ominous), with all kinds of enamel-shattering, skull-rupturing, ceiling-stripping results (the final punchline being that even Deep Note doesn't go deep enough for Abe). It's a powerful (if obviously exaggerated) representation of the kind of effect this logo would have on a crowded auditorium, in that you really do feel as though the world is toppling down around you. THX were flattered by the parody (possibly because anyone who's still alive at the end erupts into a flurry of cheers), and adopted it as a legitimate trailer for a period in the mid-90s, albeit with souped up animation, as seen above. (Incidentally, Siskel and Ebert: The Movie, which received Two Thumbs Up from Siskel and Ebert, is one of my favourite Simpsons visual gags. Sad that no such event occurred in our own timeline.)

Long before The Simpsons took it on, the THX logo made its grand debut before the premiere showing of Return of The Jedi in 1983 - in its original form, it was known as "Wings" (named after the 1927 silent film, not the Paul McCartney band), although the "Broadway" variant (see top of page) represents the logo in its most familiar form. There have been many, many variants on the THX logo over the years, one of the most infamous being "Cimarron", which was first seen alongside the theatrical release of the movie Willow in 1988. Only (just to prove that the above Simpsons moment wasn't totally devoid of realism), it was recalled in 1992 due to complaints from cinemas that it was causing their speakers to blow. "Cimarron" later returned with a new sound arrangement by composer James Horner; the original arrangement is currently still lost to the public, so one can only imagine what kinds of gut-twisting horrors it contained, but various efforts have been made by logo cognoscenti to reconstruct it. "Cimarron" actually starts out innocuously enough, with some lovely noises from an orchestra getting into gear, but IT'S A TRAP! The second that conductor's baton comes into view, the whole world suddenly explodes in a terrifying supernova and we find ourselves being sucked through a vortex into oblivion, with nothing but dead space and a suspicious stand-in for the word SEX looming in for a lethal collision. This one's definitely a lot showier than the classic version on the visual front, but I think I prefer the brutal, nihilistic simplicity of the Broadway variant.


In the latter half of the 90s, THX made an effort to become a notch less threatening, when they adopted a mascot in the form of Tex the robot, who was created by John Lasseter of Pixar fame. Still, an innocent-looking CGI robot will only take the edge off so much, even when he's goofing around with one of those moo boxes. If you ever found yourself morbidly curious enough to want to know what Deep Note would sound like if rendered through a herd of demonically possessed cattle, then Tex gave you your answer.

On a closing note, at some point, I really do want to talk in more detail about THX 1138 itself. Firstly, because I think it's Lucas's best film (no Star Wars devotee, I). But also because the credits go backwards (down, not up), and in a strange, muted way I've always found that to be every bit as disconcerting as anything about Deep Note.

Saturday 11 April 2020

Ant and Dec: The Wildebeest Years (aka Give Us The Aspiration We Can Cause A Sensation)


People are finding odd ways of coping with our changed circumstances, and with the pressure of being trapped indoors as Mother Nature taunts us by putting on a glorious vernal equinox outside. Myself, I've been warding off the self-isolation blues with repeated escapes into a forgotten pop album called Psyche, released in 1994 by two then up-and-coming Newcastle lads named PJ and Duncan (although not really). A week or so ago, out of nothing more than utter boredom, I dug the album from hiding and am currently hooked on it. PJ and Duncan were, of course, the aliases of Anthony McPartlin and Declan Donnelly, with whom modern audiences are more familiar as Ant and Dec, and were derived from the characters they played in the BBC children's drama series Byker Grove, where they'd spent the first half of the 1990s launching their career. One Byker Grove storyline involved PJ and Duncan recording their own dance track, "Rip It Up (Tonight I'm Free)", which some bright spark had the idea of releasing for real (as "Tonight I'm Free"), and before we knew it, there was an entire album to accompany it. Psyche was one of the very first albums I owned as a child; I listened to it on an endless loop back then too, and I can attribute my recent re-infatuation to the fact that it takes me back to a simpler, sunnier time. At that time, I favoured "Why Me?", a lugubrious ode to teenage angst, which I elected to adopt as a personal anthem, although with hindsight some of its sentiments perhaps haven't aged so well (there's a verse in there where Ant and Dec pout about being friendzoned). Nowadays my track of choice, and social distancing theme song, is the greatly more buoyant "If I Give You My Number", which is disarming as 90s bubblegum comes. I really am all over this right now.


I think it's fair to say that Ant and Dec had a kind of brand schizophrenia (if you'll excuse the expression) going on in the mid-90s, in that they were trying to develop their music and television careers concurrently, and their two public images didn't always gel. On the one hand, you had the pretty pop pin-ups, purveyors of cheesy Eurodance and soppy radio ballads, and on the other side were the cheeky wind-up merchants, known for their anarchic pranks and general naughtiness. The PJ and Duncan brand name may have initially helped to reinforce the distinction, but it was frankly always an awkward hang-on - in the early days it made sense for them to capitalise on the popularity of their Byker Grove characters (to begin with, it was all anybody knew them for), but it's not as though they were basing their music career on the premise that they were performing in-character (even in an alternate universe where PJ and Duncan became pop sensations and that unfortunate paint-balling accident never occurred). In their lyrics, they always identified as Ant and Dec. ("I'm Ant/I'm Declan/A duo/A twosome/so many lyrics, we're frightened to use 'em.") The stage name was formally ditched in 1996, and the duo attempted, briefly, to continue their music career under the banner of Ant and Dec - in part, because they were now far removed enough from their Byker Grove days for the name to be only a confusing obstruction, but also because, after their second album Top Katz bombed in the charts, it made sense for them to drop the PJ and Duncan association as quickly as possible. Ant and Dec released one more album, The Cult of Ant and Dec, in May 1997, but it was clear that their days of chart success were firmly behind them. Cult saw them strive for a more mature sound, which impressed some critics, but I don't think anyone ever went to Ant and Dec expecting maturity. They had their musical moment with Psyche - it wasn't built for longevity, but what a moment it was. Listening to Psyche as many times as I've already done in quarantine, I'd hardly describe the album as high art - it's of its time, there is a lot of filler on there, and that tracks that don't constitute filler are pure 100% plastic cheese. But it's cheese with character. In other words, a joy.

It was on the chattering cyclops that the duo seemed to be showing more promise. Ant and Dec received their own CBBC sketch show, The Ant and Dec Show, in 1995, of which I was an avid viewer. It had a freshness, irreverence and energy that scratched my itch for quirky mayhem in a way that no other children's series seemed to be doing at the time. Integral to the show's success was Ant and Dec's strongly self-deprecating sense of humour; they might have been merciless with their special guests, but they were every bit as willing to be the butt of the joke and weren't averse to poking fun at themselves. The second series, which aired across the spring of 1996, was to similarly prove a hit with young viewers. Parents, however, were less than thrilled, and Ant and Dec soon became public enemy number one among media watchdog groups. One of the key items of controversy was a game show segment called "Beat The Barber", in which young contestants had to answer a series of hair-related questions; the penalty for answering incorrectly was to have their heads shaved by the fiendish Stan The Barber. (This replaced the previous series' "Ring of Truth" segment, in which the studio audience had to vote on the validity of various statements concerning guest celebrities, and where the penalty was a more conventional gunging). Parents loathed it, much as they loathed the boys' language (the word "snog" was used with reckless abandon), innuendo and all-round irreverence. By the middle of the series, the show had amassed so many complaints that the BBC ordered the remaining episodes to be edited, much to Ant and Dec's chagrin (although the "Beat The Barber" segments were allowed to stay). Despite the controversy, the BBC were supposedly interested renewing the show for a third series, but Ant and Dec, stung by the criticisms, and the BBC's response, elected to jump ship and set up home on the edgier, trendier platform of Channel 4, who offered them a later time slot and more creative control. In February 1997 Ant and Dec Unzipped was unleashed and confused the heck out of everyone who saw it. It was not picked up for an additional series, and that's where this particular chapter of Ant and Dec's career folded.

Unzipped was kind of an awkward experience for me. It ran for ten episodes and I watched every single one of them dutifully, but I wouldn't say that it was because I liked it particularly much. I think I stuck it out purely out of brand loyalty, but I quickly twigged that, although the DNA of the CBBC series was still plainly visible, this wasn't its second coming. Unzipped debuted shortly before my 12th birthday - the world was changing, I was changing, and this was an early, uneasy taster of the ways in which things were never going to be the same. As Thomas Wolfe said, you can't go home again. But there are always memories - and, if you're lucky, you may even get to revisit them on YouTube.

Over the years, uploads of the CBBC series to YouTube have not been forthcoming - for a while, we had one full episode from the 1995 series, and the occasional clip here and there, but that was it - although recently a YouTube user called RChappo2002 uploaded a few more, and about half of the episodes of that controversial second series are currently available for your streaming pleasure. I am extremely grateful to RChappo for sharing them, as I have been wanting to revisit the series for years, and I'd given all hope for a DVD release well over a decade ago (there was a tie-in VHS release, but it was more a supplementary making-of, with much of its focus being on "Retrocops", which was always my least favourite recurring feature). Sadly, we are still missing the episode containing the absolute high point of the series, where Ant and Dec perform a conspicuously lip-synced ode to contemporary Blue Peter presenter Katy Hill (although that sequence, happily, is on the VHS). The boys' ongoing infatuation with Hill, and her increasing irritation with them, was a running gag throughout the series. Another notable running gag involved the duo's enmity with Peter Simon, presenter of contemporary CBBC game show Run The Risk, who in the first series came to blows with Ant and Dec over their repeated degradation of him in the recurring segment "Hollywood Hospital", leading to a dramatic showdown in the final episode. Then, in the second series opener, they thwarted his nefarious scheme to snatch their time slot for himself. After that, he was largely deposed as a threat, but continued to hang around their set as a kind of snivelling groupie who clearly adored Ant and Dec but was not above playing dirty in order to get their attention. Ant and Dec regarded him with nothing less than utter contempt, and would subject him to a barrage of humiliating punishments. He got his revenge in the series finale, when he convinced Lionel Blair that his life story was worthier West End musical material than either of the duo's. Simon made a cameo appearance at the start of the first episode of Ant and Dec Unzipped, as a continuity nod to the CBBC series, but his association with the duo ended there.

We are currently unable to revisit the series opener, which attracted more than fifty complaints, although we do have the second episode from 11th April 1996, which, as per a quote by Dec in Virginia Blackburn's 2005 biography on the duo, received over a hundred. How subversive is it? Dec calls Peter Simon a "git", Simon screams about being grabbed by the nipples, there are multiple uses of the S word ("snog", or "tongue sarnie", as Dec volunteers), Ant reads out a letter from a fan requesting to call him Barry and rub jam into his nipples, Ant dupes Dec with the false promise of there being a couple of scantily-clad lasses in his bedroom waiting to meet him, and Ant and Dec sing a rendition of "Something Stupid", in which Dec goes and spoils it all by asking his mortified date, "Do you still laugh at the bubbles when you pump in the bath?" Also, Robert from Newcastle doesn't Beat The Barber and has his hair taken by Stan, but gets the consolation prize of a Nintendo Game Boy. It's all very cheeky, but hardly the stuff of 100+ complaints. Overall, though, I was extremely heartened at how well the series stood up to my childhood memories; again, I wouldn't call any of it high art, but that irreverence and energy I cited earlier is still very evident, and there's a certain waggish charm to the whole thing. There's a sequence in particular in which Ant and Dec reveal the "truth" behind the historic collapse of the Holbeck Hall Hotel in Scarborough in 1993, and...well, it's stupid as sin, but it got more than its share of giggles out of me.


The big question, though, was whether I was going to go far enough in this nostalgia trip to revisit Unzipped after all these years. My memories for that series weren't nearly so loving, but being in quarantine has suddenly given me a whole lot more time to fill, and my curiosity was at least a little piqued. At the time of writing, there are eight out of ten episodes of Unzipped up on YouTube (the sound quality's not great on any of them, but if you turn your volume all the way up, you'll get most of it). I headed into Unzipped with the assumption that, since I'm now an adult, I was sure to actually get a lot of the stuff that confused and unsettled the hell out of me as a preteen. I was only partially right. I get the prison rape jokes that went over my head back then, but they still unsettle the hell out of me. And I still find the whole thing every bit as baffling as I did age 12.

Unzipped establishes itself as a sort of sequel to the CBBC series, and finds rather an odd means of seguing between the two incarnations. The premise behind the duo's relocation to Channel 4 involved Ant being sent up the river for obscenities caused on the BBC and Dec (who had avoided the same fate only by snitching on Ant) signing a deal in his absence. Okay? It acknowledged and lampooned the controversies their previous series had generated with the self-deprecation that Ant and Dec were known for, only with a much more sour tone this time around. The implied consequences, though blatantly ridiculous, were so much nastier, and Dec's betrayal of Ant, however fictitious, seemed immediately jarring. The waggish, laddish charm of the CBBC series had largely dissipated, and without it the non-stop sparring between Ant and Dec, which had worked so well in the previous show, seemed less fun and more mean-spirited in tone. Something about Unzipped in general just feels very, very off - looking at the series now, you can see the potential for humour, but it rarely comes together as it should. In Blackburn's biography, producer Conor McAnally states that Unzipped was "a lot of fun and in some ways was a bit before its time," but acknowledges that, "it confused audiences and did not get the numbers it needed to guarantee another series." By "before his time" I assume he's referring to just how fearlessly, balls to the walls nonsensical a lot of it was (see below). There are other respects, though, where Unzipped was very much of its time. In the first episode there are a number of jokes about how much more liberal Channel 4 was compared to the BBC, including gags about gays and feminists that probably seem quite regressive by current standards (not that the CBBC series was completely devoid of homophobic jokes - there is one episode in the first series where Ant warns guest star Jaason Simmons that he would get a punch in nose in Newcastle for offering to give Dec the kiss of life - somewhat ironically, since Byker Grove had broken serious ground the year before by incorporating an explicitly gay storyline). Mind you, another episode, conversely, implied that Ant and Dec were a married couple, albeit one where the romance was blatantly long gone - if we were ever supposed to read that subtext into their dynamic, then neat.

Like the CBBC series, each episode of Unzipped had an overarching narrative with several smaller sketches interspersed throughout. Most of them I still can't make sense of, even with all the wisdom I've accumulated in the intervening years:
     
  • Cockney Sparrow: Ant and Dec loved a good non-sequitur (and a bad non-sequitur alike), and this may have been the most non-sequitury of them all - a talking sparrow (actually a poorly-constructed paper cut-out) who'd randomly appear to speak snippets of Cockney dialect...and that was it. If there's a deeper gag then I don't get it. Does the term "Cockney Sparrow" mean anything that's lost on me? I've done some preliminary research, but already I can feel myself slipping down a very bewildering rabbit's hole.
  • Boom Boom: A bespectacled lady jumps up and yells "Boom! Boom!" (kind of like Basil Brush, I suppose) when a particularly corny or obvious joke is uttered (although I'm not sure what the yardstick is on this show). Again, I'm confused. Am I supposed to recognise this woman? Is there any deeper significance to her cry of "Boom! Boom!"? Or is this just something strange that happens for the sake of it? I suspect that that's going to be my go-to answer for so many of these.
  • Mr Swaps: One of the most baffling recurring features of all Unzipped, Mr Swaps was a character portrayed by Dec who collected all manner of bizarre and banal items. Each episode featured a segment in which he'd barter with a different character played by Ant for some elusive collectible. Watching the Mr Swaps bits now, I find myself really scratching my head as to what the joke is supposed to be - aside from one sketch, where he slips a clean-cut looking newsagent a dirty magazine, most of them seem to lack an actual punchline. Mr Swaps, more so than anything else on Unzipped, feels like a remnant of the series' origins as a children's sketch show; it probably would have worked a lot better there, where the sheer eccentricity of the character may have been enough to carry it. Here, it's just discombobulating fluff.
  • Dad Gags: I incorrectly remembered this as being part of the CBBC series. As it happens, I think this fits in far better with Unzipped, in that something about it isn't quite clicking. A member of the studio audience had brought their dad along, and he would demonstrate his personal technique for attempting to impress the mates of the fruit of his loins; the rest of the audience would finish by chanting, "We think your dad is sad!" I imagine this was funner for the participants than for those watching at home. At least the theme song was catchy.
  • Peter Simon may not have stuck around, but the boys had a new recurring nemesis in the form of Bryan Lying, a Paparazzi reporter who only spoke only in tabloid headlines and was constantly hanging around their set in pursuit of his latest scoop. One episode opens with Dec attempting to set him up on a date with a Princess Diana look-alike. Ouch. I don't know if the series was ever repeated, but I can guarantee that would have been cut from all future presentations.
  • Geordie Gordon: Space Blerk: All three series had a recurring segment that affectionately parodied the conventions of another TV show. In the first series we had "Hollywood Hospital", a pastiche of American daytime soaps, in the second there was "Retrocops", which spoofed 1970s cop dramas, and in Unzipped we had "Geordie Gordon", a take on Flash Gordon with a distinctly Newcastle upon Tyne twist. These were invariably my least favourite segments of every series, in part because as a kid I was too young and inexperienced to get what they were spoofing. Now, I get it, and I'm a bit warmer toward "Hollywood Hospital", but "Retrocops" still largely refuses to grow on me and with "Geordie Gordon" I'm constantly itching to start scrolling my video progress bar.
  • Dec The Tec: A parody of hard-boiled private eye film noirs, in which Dec, now an American private deTective, would monologue about his latest dealings. One of the better recurring features on Unzipped, provided you could tolerate Dec's wandering US accent.
  • Where On Earth Is Walter?: A parody of Where's Wally/Waldo (although the title is also a nod to Where In The World Is Carmen Sandiago?), the joke being that Walter is always ludicrously easy to spot. This is a gag that lands, and one that I actually would have gotten at age 12, but there was probably only so far they could have gone with it.
  • Sponsored by...: Channel 4, unlike the BBC, has ad breaks. The first half of each episode would end with the announcer laying on some overly-dramatic cliffhanger, and more non-sequiturs ("WILL Ant be doomed to life with a gold-digging hussy?" "WILdebeest?!") and the second half of each episode began with an announcement for some fictitious product that was supposedly sponsoring the series. They were all ridiculous products; there's not much else to say about them.


It seems strange to contemplate now, but back in 1997, the dual failures of Unzipped and The Cult of Ant and Dec could have killed both strands of the duo's careers then and there. And while their music career was officially dead in the water, their television career rebounded with a vengeance the following year when they were signed on to present SM:tv LIVE, ITV's new Saturday morning block. With that in mind, it's probably a good thing that Unzipped received such a harsh drubbing, because if it had succeeded then the duo might not have done SM:tv, and our cultural history would have been completely different. Can you imagine a world in which "Wonkey Donkey" never existed, and we were denied the weekly pleasure of seeing Dec absolutely lose his shit with kids who, in their sheer desperation, blurted out answers that freely ignored the requisite they had to rhyme? It would have been a sadder world indeed.

And so it was that Ant and Dec proved to be a defining force throughout my latter half of the 1990s. Since their departure from SM:tv in 2001 they've gone on to become major household names, but that's where my longstanding brand loyalty finally faded. Once they got onto that whole Pop Idol-I'm a Celebrity train, I was out. I did give Saturday Night Takeaway a go, but it definitely wasn't my thing. To reiterate Thomas Wolfe, you can't go home again. Psyche, though, was always there for me, and it's being lying in wait this entire time, for when I needed it the most. I intermittently think that I can get through all of this, with "Let's Get Ready To Rhumble" at my disposal.

Tuesday 7 April 2020

Selma's Choice (aka This Is NOT My Beautiful House...)


Recently, I looked at "One Fish, Two Fish, Blowfish, Blue Fish", which was the first Simpsons episode to deal explicitly with the issue of mortality, and to base its central conflict on its protagonist having to face up to their limited time on Earth. The first, but certainly not the last. Episode 9F11, "Selma's Choice", which first aired January 21st 1993, likewise pitted its central character in a race against a ticking clock, only this time that clock is biological in nature. "Selma's Choice" is another episode about the onset of a mid-life crisis, one that's less interested in the threat of death per se than in the threat of avenues being closed to us as we get further along in life, and in the fear of shuffling off this mortal coil and leaving behind nothing to ensure the world knows or cares that we were ever there. This is the one in which Selma is convinced that she must get spawning, right here, right now, or face a kind of personal and societal extinction.

I have a lot of affection for "Selma's Choice", which I'd argue is one of the more underrated episodes of the series as a whole. I wouldn't say it's completely overlooked, but what people mainly seem to remember about it is that sequence involving Homer's perverse love affair with a decaying hoagie he picked up at a company picnic, which results in him eating himself into a rancid mayonnaise-induced fever and having to sit out a visit to Duff Gardens he's spent the entire episode eagerly awaiting (although he gets the better deal, as we'll soon see). The main narrative, which has to do with Selma's thwarted maternal instincts, feels unusually modest and character-driven for an episode this far into Season 4. Over the course of this season, the series had undergone a significant tonal shift that better suited the talents of showrunners Al Jean and Mike Reiss, the emphasis being less on narrative (which Jean and Reiss seriously didn't do) and understated characterisation than on colourful antics and rapid-fire humour. Whereas earlier seasons tended to incorporate quieter moments of honest character introspection that would inevitably slow down the plot but, hopefully, build towards a more meaningful and substantive resolution, under Jean and Reiss the show preferred to cram in as many gags as possible and keep the action rolling, even if it meant heading to nowhere in particular. "Selma's Choice" stands out since it's a fairly slow moving episode - it kicks into a marginally more surreal gear in the third act, when we finally get to the fabled Duff Gardens attraction we've spent the episode anticipating, but the preceding acts are comprised largely of the kind of smaller, down-to-earth character moments that seem more characteristic of Seasons 1 and 2. The first act is basically a rumination on the general awkwardness of attending the funeral of a family member with whom you were barely acquainted - I wouldn't say that Aunt Gladys' funeral is an entirely sombre affair, but you can definitely feel the overhanging sense of emptiness that, for much of the family, isn't quite translating into personal loss. The second act follows Selma's increasingly fraught attempts to start her own family, and while there are lots of great gags, they're all tinged with a bitter sense of pathos, and it climaxes in a surprisingly raw and direct scene where Marge and Patty quiz Selma as to whether she's thinking this through.

By now, Selma's relationship troubles were an established through line of the series, her ill-fated attempts at securing a suitor having been the subject of two prior episodes, "Principal Charming" of Season 2 and "Black Widower" of Season 3. It's a testament to how strong and multi-layered a character Selma was that she was more-or-less able to carry a story by herself at this point - she does receive heavy support from the main family throughout (compared to "A Fish Called Selma", where she and Troy basically had the episode to themselves), but her quest for a family is very much the driving force behind this story and the middle act in particular almost entirely a Selma show. Back in Season 1, she and Patty were featured prominently in just three episodes, and their characterisation was defined almost exclusively by the mutual animosity between themselves and Homer. "Principal Charming" went some way in fleshing them out as individuals and building a more sympathetic portrait of these two grizzled, embittered, nicotine-dependent women. Not least, it cemented the one critical difference between the seemingly (near) identical twins - Selma was holding onto an increasingly thin thread of hope that Mr Right would eventually come along and whisk her off to a more gratifying lifestyle, whereas Patty had no such aspirations. While Selma has no envy of Marge with regard to the specific husband she landed, she's nevertheless stung that society has deemed her as unworthy of the kind of traditional lifestyle that Marge acquired so readily. Patty, by contrast, was seldom the focus of the kind of in-depth character study that Selma was (for a while, "Principal Charming" was the only episode which placed her at the forefront), so she's an easy character to underestimate, but I think she provides much-needed balance to her sister's desperation. Patty isn't as hung up on leading a traditional lifestyle as Selma because she's long decided that a traditional lifestyle isn't for her, and she's not prepared to let a silly little thing like societal pressure convince her otherwise. Patty of course, was later outed as a lesbian - some viewers think that they were hinting this as early as "Principal Charming", where it was suggested that Patty had no sexual feelings toward men, although if you ask me her depiction there seems to point more to her being asexual (asexuality wasn't widely acknowledged in 1991 - certainly, not by the media - but it would fit with Homer's observation that Patty "didn't like to be, you know, touched"). Having said that, in an alternate universe where The Simpsons was axed after just one season and we had only those three appearances to go on, I've no doubt that more people would be interpreting Patty and Selma as a sort of coded gay couple (just as they did with George and Martha, and Frasier and Niles initially). In fact, there is a part of me that seriously wonders if that was the intention early on, before Selma's perpetual lovesickness became a factor. As it is, Patty and Selma have a co-dependency that resembles a marital relationship - they are, effectively, one another's significant others, and to that end they probably have one of Springfield's healthiest relationships. There's not a lot the twins don't like to do together. But this particular path is one that Selma must walk alone. And therein lies the rub, for this is one thing that she cannot do alone.

"Selma's Choice" continues the thread of Selma's forlornness on the magnetism front, but from a slightly different angle - here, Selma isn't on the prowl for a long-term partner, she just needs a man who'll stick around for long enough to sow his seed in her, although even that may be asking too much. "Selma's Choice" is all about how Selma's failure to net a man, even for a few measly seconds, is preventing her from accessing that other rite of passage she's anxious to experience before her time is out, ie: motherhood. The paradox is underlined during that aforementioned scene where Patty asks Selma point blank why she's so desperate to have a baby, and Selma responds, "I've got a lot of love to give." Selma does not tend to inspire love in others, in part because as a person she doesn't radiate a great deal of warmth. She is a cold, cold fish called Selma. But she feels that she does have a lot of potential to give love, if she could only be given the chance in turn. This is what makes her struggle so compelling - Selma is not a particularly pleasant character, but she's sympathetic because she's so vulnerable, and what she wants is so human and relatable.

What triggers Selma's reproductive crisis is the death of her Aunt Gladys, whose demise at the beginning of the episode throws a spanner into the family's plans to visit Duff Gardens that weekend. Deaths of random family members we've never heard of until now and their entailing inheritances are usually a convenient means of getting plots into motion (the series would take arch swipes at this very device in "Homer Loves Flanders" and "Bart The Fink"), although here Gladys' status as a non-entity seems to be precisely the point. Who was Aunt Gladys? Patty states that her legend will live on forever, but what legend is she talking about (aside from the one that Homer volunteered)? At one point, Marge suggests that they all take a moment to remember Aunt Gladys, but finds that her personal memories of her aunt have been hijacked by imagery from Barbra Streisand's 1991 film The Prince of Tides (more on that here - the episode as a whole seems to have a Streisand motif going, as Marge later rents a copy of Streisand's 1983 film Yentl, which the febrile Homer gets surprisingly into: "That Yentl puts the "she" in Yeshiva"). The general indifference of the world toward Gladys' memory is summed up in the generic eulogy given by the minister at the funeral, who even gets her gender wrong, and though the funeral seems well-attended, most people clear out the instant they hear she wasn't a rich woman. One of the few able to afford Gladys some genuine humanity is Patty, who lauds her ability to live and die alone as an indication of strength ("I guess you could say she was a role model for Selma and me"), but Gladys' own look was clearly more in line with Selma, as becomes apparent during the reading of her videotaped will. The video, though it should give the deceased Gladys a voice from beyond the grave, in practice provides further opportunities for the mourners who've lingered this long to desecrate what's left of her (her reading of a Robert Frost poem goes unappreciated - see below - and her executor Lionel Hutz even attempts to drown her out in an effort to nab a share of her savings). Even more troubling is how Gladys' worldly legacy is immediately ripped apart - her only companions, in her twilight years, were an iguana named Jub-Jub and her collection of potato chips that resemble celebrities, which she's elected distribute among kin who've already demonstrated their matronly mettle. This proves to be an enormous error of judgement on Gladys' part. The chips, which Gladys explicitly identifies as her children, go to Marge - unfortunately for Gladys, Homer is the kind of patriarch who willfully devours young he didn't sire. Meanwhile, she leaves Jub-Jub in the care of Jacqueline, who sardonically remarks that Gladys would have done better to leave her the bowel obstruction that killed her and, we later discover, was attempting to off her new reptilian charge with a hat pin (Jackie's disdain for the lizard seems at first like a passing gag, but it sets up perfectly for the resolution). The one area where Gladys' words don't fall on deaf ears, however, is with Selma - to she and Patty, Gladys leaves the heavy-handed gift of a grandfather clock, the perfect companion to her cautionary message that they must get to work on starting their own families asap, lest they end up expiring in solitude like herself. Patty's response to her aunt's imploring immediately reinforces her own stance on the matter. If she grasps the deeper significance of Gladys' gift, then she is immune to it, and she's perfectly satisfied just to have the clock. Selma, on the other hand, has been cut to the quick, for Gladys has stoked every one of her pre-existing anxieties about her decreasing chances of acquiring a mate and a litter as she enters middle age. On the journey home, she confides to Patty that there is something missing in their lives, although Patty is not on the same page: "Don't worry, we'll get that barking dog record tomorrow." (Barking dog record? Is Patty talking about this, per chance?)

If we backtrack for a moment, we might give more consideration to the Robert Frost poem Gladys had intended to share with her prospective audience, but which everyone (sans Marge) elected to fast forward through. We hear only the first and last lines, but Gladys hasn't exactly picked an obscurity - it is Frost's most well-known poem, "The Road Not Taken". In this poem, we have a narrator tasked with choosing which of two paths to follow while traversing a woodland. The two paths are not astoundingly different, although the narrator's mind is eventually swayed on observing that one path "was grassy and wanted wear". He reasons that he can always walk the other path on a different day, but understands intuitively that he can only keep on moving forward and will never have the chance to make this choice again. The poem ends thus:

I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.

Has it, though?

As this article written by David Orr for The Paris Review observes, the ending is commonly interpreted as a celebration of the narrator's willingness to go against the grain and forge his own destiny in the process, but this is not supported by the lines preceding it, which suggest that the narrator's decision did not, in practice, make a whole lot of difference - he admits that "Though as for that the passing there, Had worn them really about the same." Frost, then, appears to be commenting on personal vanity and our tendency to suppose that the individual choices we made were the single greatest factor in determining our destiny, whether we live to regret them or not (there is ambiguity as to whether the "sigh" in the final verse of Frost's poem indicates regret or satisfaction), as opposed to the more probable deduction by Kurt Vonnegut, in The Sirens of Titan, that, "I was a victim of a series of accidents, as we all are." The title of the poem, and the narrator's fascination with that alternate path, suggest that we will forever be taunted by the possibility of things turning out radically differently because the mere presence of choice gave us the illusion of control. In Gladys' case, the point is made all the more bluntly, and the journey rendered irrelevant by her family's decision to skip the portion of the reading in which the narrator deliberates on the choice, making her final declaration of "And that has made all the difference" seem hilariously, cruelly ironic. Her life has amounted to seemingly little in the long-term, and nobody cares to hear the finer details that led her to the end point. But perhaps we should also take the implicit suggestion that Gladys is fundamentally misguided in her supposition that it was her decision to stay single and childless that led to her feeling lonely and unfulfilled. (For one thing, she is basing her outlook on the naive assumption that one's offspring will necessarily stick around and offer their support after your usefulness to them has expired - I'm sure Abe Simpson could have told her a thing or two about that.)

This leads us onto Selma, and to the diverging roads she sees herself facing as she traverses her own yellow wood. The title of the episode is a reference to the novel Sophie's Choice by William Styron, and to the 1982 movie starring Meryl Streep. I have read/seen neither, but it's my understanding that it involves the titular Sophie having to make a heartbreaking decision about which one of her children will live and which one will die. For Selma, it's a matter of choosing either to spawn while she's still capable or doing so or to have her entire existence rendered irrelevant. She believes that how she acts now in the present will make all the difference as to whether she ends up happy or miserable in her distant future, but we might question just how much of this comes down to her own individual ambition, or if she's largely reacting to the pressures of a society that has already decided for her that this is her only route to personal happiness, while also, cruelly, elected to deny her that happiness anyway because, as far as it's concerned, she's too unattractive to be spreading her genes around. In other words, Selma seems to have very little agency of her own in the matter. She's been told that she has to do this, and then that she cannot.


Selma's prior experiences in "Principal Charming" and "Black Widower" have already whittled her self-esteem down to the point that her expectations are low, so much so that her first port of call is a video dating service called Low Expectations. There, her upfront neediness, couple with her stomach-churning demonstration of a variation on the cherry stem knot with a cigarette, instantly kills off whatever prospects she might have had among the equally frustrated (Groundskeeper Willie: "Ach! Back to the loch with you, Nessie!"). After that, her quest can only get more desperate, and she straddles the line between the pathetic and the predatory in targeting males who may be too low down in the food chain to refuse her advances. The embarrassed teenage bag boy she hits on at a convenience store manages to wriggle his way out of her proposition by insisting that it's against store policy for employees to date customers (despite the earnest attempts of his colleague Arnold to support the blossoming romance), but the terminally bewildered Hans Moleman has no such recourse. At the end of their torturous dinner-date, Moleman does appear to have come around to the idea of intercourse with Selma, but she's held back by a nightmare vision of what procreating with Moleman's gene pool would actually entail. Suddenly, she finds herself gazing into the future that could well await if she continues on her current course - a future where, technically, she has met all the requirements laid out by Gladys; Moleman has remained at her side and they have a litter of rambunctious offspring frolicking about their homely quarters. But still, those are Moleman's children, what with their ungainly waddles and their tendency to potentially kill their own by knocking each other out of windows, and Selma decides that there are limits even to her matronly love. She angrily rejects that future, booting Moleman out of her car and leaving him stranded in the middle of nowhere (or outside a house that isn't his own, which for Moleman amounts to basically the same thing).

Selma is so disheartened that she gives up on the conventional baby-making route altogether, and considers an alternate option of artificial insemination via the Springfield Sperm Bank. (Apparently, you can purchase Jacques' sperm at this place; also Professor Frink's and Troy McClure's - although if you are tempted by that last one then you might like to consider what he was, in all odds, looking at as he was harvesting that sperm.) Now, getting the sperm cells she needs could be as easily as browsing through a catalogue (the catalogue is entitled "Frozen Pops", which is one heck of a hilariously grotesque pun). At this point, Marge and Patty grow concerned that Selma's desperation may be pushing her into decisions that could be life-altering in more detrimental ways than she has anticipated. After all, having a child is not a decision to be taken lightly. Marge warns her that "A baby can really change your life, " (she would know, of course; she might not have married Homer had he not knocked her up with Bart), while Patty points out to Selma some of the sacrifices that will need to be made if she follows this through. Selma insists that she's prepared to kick her smoking habit, although her oral fixation will still need to be satisfied somehow ("I'll chew"). Patty hits her with a bigger bombshell; having a baby will greatly decrease her chances of ever settling down with a man. To this, Selma responds, "All I've got now is sperm in a cup." It's blunt, it's vulgar, and it's one of the most emotionally searing lines of the episode. Marge and Patty are clearly knocked for six, for they can only respond with an awkward murmur-off. They want to counteract Selma's statement, but find it basically incontestable.

In the end, it takes the icy shower of hands-on experience for Selma to awaken to a few of the harsher realities that reproduction entails - babies rapidly become children, and children are rowdy little monsters who don't always return affection or respond to adult authority. She discovers this the following weekend, when Homer's toxic relationship with that infamous sandwich puts him out of commission and leaves him unable to take the kids to Duff Gardens as promised, so Selma volunteers to take them in his stead. The concept of Duff Gardens, a beer-themed amusement park, was inspired by Busch Gardens, a duo of theme parks located in Florida and Virginia conceived as elaborate marketing vehicles for the Anheuser-Busch brewing company (Anheuser-Busch sold the parks to Blackstone Group in 2009, whereupon the beer-shilling practices were largely terminated), but it also presents multiple opportunities to take swipes at the granddaddy of hideous and disconcerting amusement parks, ie: Disneyland - the "It's A Small World" attraction in particular gets a merciless skewering. Still, the pastiche seems fairly mild when you consider how far the series was willing to go when they re-examined the subject just two seasons later. The most repugnant thing about Duff Gardens (aside from the fish cruelty and its ties to the clean-shaven sounds of Hooray For Everything*) is the obvious commercial crassness of the enterprise - its attempts to dress up alcoholism as family-friendly entertainment and, as a presumed knock-on effect, indoctrinate a generation of devoted young drinkers. And yet it looks positively wholesome compared with the Disneyland stand-in we would encounter in "Itchy and Scratchy Land", a grotesque hellscape populated by murderous robots and manned by a sinister squadron of underground-dwelling fascists. Duff Gardens is an ill-conceived and badly-managed amusement park, but no more than that, whereas Itchy and Scratchy Land really does feel as though it's gestating some kind of truly apocalyptic evil (by which I don't mean the renegade robots).

As it turns out, Duff Gardens is a seriously crappy amusement park (the TV advertisements, which feature celebrity daredevil Lance Murdoch deriving no discernable enjoyment from the experience, didn't exactly lie in that regard) and Homer blatantly dodged a bullet in getting to stay at home and watch Barbra Streisand movies and Graeco-Roman porn videos. At the park, Lisa experiences her first acid drip after drinking the water from the aforementioned "Small World" knock-off, while Bart ends up literally hanging for dear life after sneaking into an attraction he's too small for. Despite all the trouble the kids put her through, Selma stands up for them when they are reprimanded by the park's security, attributing their rowdy behaviour to their own cursed genetics - "Don't blame these kids, it's not their fault. I think their father is missing a chromosome." Although she places the blame on Homer, when Selma returns to Evergreen Terrace after the disastrous trip, she finds herself actually having to hand it to Homer; he's succeeded in the area that she now realises that she isn't cut out for (although it is easy enough to pinpoint where Selma really went wrong - she's the one who ordered Lisa to drink that suspicious-looking water). This leads to a rare moment of connection between Selma and Homer, as she bears her soul to him and laments that, throughout this whole traumatic experience, all she was seeking was "a little version of me I could hold in my arms".

Turns out, the answer to that problem was right there all along, in the form of a creature every bit as unloved and misunderstood as she - Jub-Jub, the lizard Jackie was earlier so repulsed at being saddled with. Selma realises that having a child may not be the right solution for her; she indeed has a lot of love to give, but there are other outlets for love besides kids and ham radios, and the world is full of outcast beings that require compassion (in that sense, the solution is not altogether dissimilar from that of "Simpsons Roasting on an Open Fire" - in both cases, redemption is obtained through a simple act of empathy for a mistreated animal). Jub-Jub, as Selma heavily telegraphs through her "little version of me" remark, is the perfect reflection of Selma. But he's also a symbol of Aunt Gladys, being one of the few remaining relics of her existence, and the lizard's reversal in fortunes a sign that her legacy hasn't faded into obscurity after all. Instead, that legacy is undergoing a symbolic rebirth, no longer the foreboding omen of a despondent future, but an indication of renewed purpose and optimism. This is reinforced in the episode's closing moments, where Selma sings "(You Make Me Feel Like) A Natural Woman" (originally a 1967 hit for Aretha Franklin) to Jub-Jub in a nod to contemporary sitcom Murphy Brown, in which the title character had recently done the same for her newborn child. Obviously, there is intended to be a slight inversion, in that she's singing this adoring tune to a scaly green iguana. But then if you've ever seen a newborn baby, you'll know just what unsightly-looking beings they are. Love is all about getting past surface appearance and forging a deeper connection. Perhaps that's the lesson Homer was also able to demonstrate with that revolting sandwich of his.


* ie: Up With People.