Aardman aren't typically renowned for being the kind of animation studio to propagate childhood nightmares (whether rightly or wrongly), but they made a solid (if largely unsung) contribution to the pantheon of disturbing production logos just around the point that their time in the sun was getting underway. This is what served as the company's logo during its breakout era, between the smashing success of Creature Comforts in 1989 and their initial efforts to ride the shoulders of the Hollywood giants at the dawn of the new millennium. This was the era that gave us the early Wallace & Gromit shorts, Adam, the Creature Comforts electricity campaign and a variety of strange and demented animated pieces from the increasing multitude of individual talent at the studio, and Aardman certainly weren't averse to scaring the wits out of their ever-expanding legions of fans. If you stuck around to the very end of The Wrong Trousers (as I made the mistake of doing), your reward was to be greeted with a smirking claymation face, about which there was something distinctly, unsettling, immediately wrong. I call this one "unsung" because I rarely see it featured in lists of scary production logos, but it passed the test as far as I was concerned.
The face in question had a large dotted bow-tie, a toothy, lopsided smile, and no discernable eyeballs, features that combined to make it look unspeakably uncanny. My initial assumption was that this mysterious figure was intended to be the "Aard Man" referenced in the studio's moniker (in actuality, the eponymous Aardman was an accident-prone superhero created by studio founders Peter Lord and David Sproxton for a skit they made for Vision On). For a while, I was in the habit of calling him "Pandaman", simply because the dark patches on either side of his nose reminded me of the eye patches on a giant panda, and from a distance I presumed that those curious features were supposed to be his eyes. All the same, I never really settled on how to make sense of this face, and it perturbed me so. Something about the smile struck me as downright unwholesome; the apparent lack of eyes gave the form a distinctly inhuman edge, as if some monstrous being had attempted to mimic human form and not quite managed to master the eyes. Instinctively, I always knew that Pandaman wanted to devour me whole; that an encounter with him would invariably result in winding up on the wrong side of those horrifying gnashers. In other words, he was right at home among the studio's output for the era, which was all about giving a beating heart to the weird and the eerie - check out the 2000 VHS/DVD release Aardman Classics to see what a diabolical little chocolate box it was.
Emphasis upon that beating heart, because as with many of Aardman's freakier pieces, its freakiness goes a long way in bolstering its charm. The fact remains that this is a deeply charming logo, although its charms are more apparent in the full animated version than in the still version that tended to bite the ankles of most productions. In the animated logo, we see the landscape from which Pandaman emerges coming together, and it's a green and vibrant land, brimming with all of the hand-crafted warmth one would expect from the claymation legends. As we encircle the plasticine grass, various cranes and pillars in the backdrop end up forming the frame around Pandaman and the Aardman lettering, when viewed from the pivotal angle, while Pandaman's uncanny mug and various two-dimensional clouds on wires drop down from above to complete the image. In a particularly endearing touch, that garish bow-tie transpires to be a butterfly that flutters gracefully toward his shirt. The accompanying music is a tad ominous, but also stirring, as if something wondrous is taking place. A particularly neat variant is featured at the beginning of the 1991 VHS release Aardman Animations Vol 1, which includes time-lapse photography of an animator putting the numerous components into place, before we zoom in and Pandaman gets to work his typically unearthly magic.
So far as I can tell, the Pandaman logo originated from the titles used for Aardman's series Lip Synch, a collection of five short pieces commissioned by Channel 4 in 1989 (in addition to Nick Park's Creature Comforts, by far the most famous and influential of the five, there was also Ident by Richard Starzak, Going Equipped and War Story, a couple of animated monologues by Peter Lord, and Next by Barry Purves, who at the time was working as a freelance animator on various Aardman projects). Each short was preceded by the unnerving image of a mouth appearing in a small beige frame and growling the words "Lip Synch", while one of the red spots from his conspicuous polka dot bow-tie rolled out and created the corresponding lettering. Many of Pandaman's characteristics were carried over from this face, including the bow-tie and the shadowy blotches around the jaws. Given the title of the series, the focus on the mouth makes total sense, although here the frame is so tightly boxed around the feature in question that his uncanny lack of eyes goes unrevealed. Which is not to say that the Lip Synch titles are any less unnerving than the Pandaman logo; the snarling, disembodied mouth is still pretty freaking monstrous, its enormous teeth no less carnivorous, the guttural manner in which it spits out the title appropriately inhuman.
By the late 1990s, Aardman were seeking a new look, and what's interesting is that they did initially appear interested in retaining Pandaman as a long-term emblem and incorporating his terrible form into future branding. The closing titles for the 1998 series Rex The Runt feature a different, two-dimensional logo, in which Pandaman is depicted shouting through a megaphone (although the logo is rendered in such a way as to downplay his monstrous features, so that he just looks like any regular human with a bow-tie). This was not to be, however. Pandaman disappeared shortly after and was long out of the picture by the time Chicken Run, Aardman's first theatrical feature film, debuted in 2000. Aardman presumably wanted their signature image to herald the bold new era they were currently entering, and subjecting mainstream family audiences to the delights of Pandaman in a theatrical setting was possibly deemed a step too far. Instead, he was replaced by a completely new concoction, in which various two-dimensional figures are shown rotating around the gears in a great machine, only to come to an immediate halt when a hand reached in and presses the central figure, a small black box with limbs and a head, and on its torso, a bright red star which was to serve as the company's new trademark going forward. There are few forms less objectionable than that of a star, but also few more generic, and the demented character of Pandaman is very much missed. Not that the gears logo (which itself appears to have fallen by the wayside) doesn't have a likeable ingenuity all of its own - it is, after all, more benign than Pandaman only so long as you don't focus on the tortured faces of the various forms trapped within those rotating cogs. There's a childhood nightmare to be derived from that, I'm sure.
No comments:
Post a Comment