Wednesday 18 October 2017

Logo Case Study: Children's Video Library


In my last entry, I brought up the Children's Video Library, a sub-label of 1980s home video distributors Vestron Video dedicated exclusively to their kid-friendly titles. It's a name you're likely to be hearing a lot more of on here, as I recently acquired a whole bunch of their releases, so we may as well start by taking a look at their logo.

It's...not exactly the most advanced logo we've seen from this era. Cheap and charming is what they're pretty much going for, with very basic animation on the balloons and titles. The only potentially frightening element here is in the ominous black void from which the balloons materialise (although at least we don't feel as if we're being pulled into it, a la the Mickey sorcerer logo), but that's all negated by the soothing choice of music, defined by the Closing Logos Group wiki as "Irish-sounding". Hmm? It's a flute rendition of "Girls and Boys Come Out To Play", a traditional folk rhyme. All in all I'd describe this as a fairly innocuous logo.

Click here for a (by no means complete) glimpse of the titles the Children's Video Library had to offer. A nice mixture of toyetic specials, storybook adaptations and the occasional title that looks eye-poppingly nightmarish. Some real must-have material, in other words.

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