Intersections (Wheel of Misfortune)

As we've established, New Zealand's intersections were dangerous places to hang in the 2000s, and this campaign - quite possibly the most inspired of all NZ intersection campaigns - offered a really creative method of illustrating that point. "Wheel of Misfortune" was created in 2008 by agency Clemenger BBDO Wellington for Land Transport New Zealand (who'd inherited LTSA's mantle in 2004), and arguably represents the absolute peak of LTNZ's output. I'd go a step further and say that it represents peak road campaigning, period. When it comes to public information films (or whatever the equivalent international term would be), "Wheel of Misfortune" is one of the all-time greats. Top 10 material, definitely. Maybe even a contender for the Top 5. All of the right ingredients are there - an ingeniously novel set-up, spine-chilling atmosphere, beautifully crafted tension, flickers of grim humor and the kind of indelibly grisly climax that makes any PIF buff weak at the knees. What's more, it has a villain who could give the Spirit of Dark and Lonely Water a run for its money. Here, the face of crossroads carnage is actor David Austin, playing a wordless, other-wordly carny who occupies the focal intersection and beckons drivers with the ultimate challenge - the opportunity to Risk It All, Risk It Here. Getting across without giving way is envisioned as a carnival game from your darkest, most nutmeg-addled nightmares.

The premise of "Wheel of Misfortune" has it that whenever a driver navigating the intersection fails to give way, the other-worldly carny spins the titular big six wheel, determining their fate from five possible outcomes - Near Miss, Minor Crash, Major Crash, Death and an ultra-slim chance of Miracle. The original campaign installment followed a "rule of three" structure, teasing us with the evil possibilities while reserving the most brutal developments for last. The ad was broken up into three different segments, opening with a driver who, laughing with her passenger and presumably not paying adequate attention to the road, pulls out in front of a red van and gets a Near Miss on the wheel. A collision is averted, although the driver of the red van angrily sounds their horn, indicating their mistake. The second segment shows a driver making more sensible choices and crossing the intersection without prompting the carnie to spin the wheel (just as well, as I think he had a kid in the back). The final segment opens with a driver (who I've always thought looks a bit like Peter Gabriel) giving way and making it across the intersection safely, but has a second driver in a grey sedan attempt to cut across right after, throwing themselves directly into the path of a black sedan, and into the wheel's climactic wrath. And here's where the fun part begins - there are multiple versions of the ad, revealing the various possible repercussions for the hapless drivers based on what comes up on the wheel. It is, notably, always the same two vehicles involved in all instances (with a third unhappy vehicle getting dragged into the action in one variation), indicating that we are exploring the alternate consequences of the grey sedan driver's single rash decision, and not different outcomes for other drivers who prompt a wheel-spinning on different days. This is the Sliding Doors of road campaigns. Or Run Lola Run, since there are three possibilities.

The first of these variations, the "Death" ending, might be considered our default version, as it contains the most obvious narrative from a cautionary standpoint. We already got our tantalising glimpse of potential catastrophe with the opening segment; surely now it's time for them to hold nothing back and to reveal what absolute disasters we could potentially bring on ourselves. Here, the black sedan duly slams into the grey sedan (and its occupant) with full force, causing the vehicle to crunch and leaving an ominous trail of shattered glass in its wake. The action is intercut with the spinning wheel, and the eyes of the carny as he keenly awaits the results. For a moment, the final outcome seems uncertain, with the pointer resting on the final spoke between Major Crash and Death, but it gets that last little burst of momentum to flip over into the latter, sealing the grey sedan driver's terrible fate. Naturally, this is the very worst thing we see happen to the grey sedan, but it's not the only thing.

Another variation, the "Near Miss" ending, was a real unicorn. I'd seen someone describe it on an internet forum soon after the campaign started airing in New Zealand, stating that there was one version in which the grey vehicle narrowly cleared the black vehicle, only to get a police car on their tail. But I could never find this one on YouTube, and my hunt proved so fruitless that I started to doubt that it even existed. After all, they'd already demonstrated the "Near Miss" outcome with the first segment (albeit without the police getting involved), so wouldn't it be redundant to show it again at the end? Would it not reinforce the very misconception the campaign seemed designed to downplay, that it wasn't a big deal if you failed to give way, since your odds of being involved in a collision were low compared to your chances of getting across safely? I wondered if perhaps the author had misremembered the "Near Miss" variation, by conflating details from the opening segment with a legitimate ending. But no, I can confirm that it does exist, having eventually been signposted to an upload on Vimeo. Seeing the grey vehicle miss the black by the skin of its teeth, having scoured the net for it for so long, and knowing the other versions inside out, was frankly surreal. I can also confirm that it makes more sense in context as a variation, as the Near Miss in this case is a hell of a lot nearer than that in the opening segment, as signified by the pointer once again getting caught between two possible outcomes, Near Miss and Death. In this version, the pointer doesn't quite have the momentum to flip over, staying in Near Miss and averting the collision. It's nevertheless hair-raising to complete just how razor thin a line had divided the more desirable outcome from complete disaster. The "Near Miss" ending makes a point that was implicit in the opening segment (the first time the wheel is spun, you might notice that Death fell immediately after Near Miss, and that's certainly sobering) but not given quite so brutal an emphasis (since the first driver still lands safely in Near Miss). When you fail to give way on an intersection, not only are you playing a foolish game of chance, but the factors that separate one extreme from the other (whether you get out unscathed or get completely pulverised) could be totally miniscule. On top of that, the police indeed show up, indicating that the grey sedan driver will face consequences in the form of a fine. He's not getting to wherever he was headed any sooner.

The third and final variation is "Miracle", and this one basically feels like it's there for a bit of comic levity. This time around, the grey sedan's gambit causes the black sedan and a third vehicle approaching from the opposite direction to swerve in a desperate attempt to avoid collision, and somehow or other, it works. All three vehicles come to a safe standstill without making contact. Gentle choir music plays in order to hammer home the point that this is nothing short of miraculous. Clearly "Miracle" is intended to the jackpot outcome. It only occurs once on the wheel and takes up less space than the others, so the odds of landing on it are significantly smaller than the others. In practice, though, I'm not sure what makes "Miracle" any more of a jackpot than "Near Miss". Nobody gets hurt in either result, there's no damage to the vehicles, and both presumably entail heapings of stress for the people involved. Turning down the cute music and looking at what actually happens in the "Miracle" ending, if I had been in one of those vehicles, I think I'd have found the experience way more traumatic than if I'd been in one of the vehicles in the opening segment. It may just be that "Miracle" falls between "Death" and "Major Crash", the two worst outcomes, so it represents your slim chance to get out of an extremely fucked situation. But there are no winners in this game, just needless risks and varying extremes of punishment. (Some of which spilled over into the behind-the-scenes arena, with a stunt driver requiring hospital treatment during the filming of one of the endings, presumably the Death one.)

The outcomes of Minor Crash and Major Crash were not represented in the television ads, but did receive their own print ads.

At the time, I recall seeing a handful of online voices who claimed that the concept was flawed, since it implied that whether or not you get into an accident is all a matter of chance and had nothing to do with the driver's diligence. I can only assume that those viewers weren't paying close attention, because the ad makes it clear that the carny does not spin the wheel for drivers who don't make bad decisions. That is the whole purpose of the middle segment, where nothing happens, and that's a good thing. That the carny readies the wheel suggests that the second driver was at least tempted to cut across, but managed to resist, and is rewarded by getting to sit out the game. And he doesn't even ready the wheel for Peter Gabriel. We can think of his philosophy as being somewhat akin to that of the Mystery Man in the Lost Highway, and how it was not his custom to go where he was not invited. By the same token, the carny does not subject anybody to the game who did not take him up on his offer in the first place, however unwittingly. He lets people make their own decisions, and if they choose wrong lets fate make the decisions from there. What makes Austin's performance especially chilling is the air of total impassiveness with which he imbues the character. Compared to the Spirit of Dark and Lonely Water, there's nothing to suggest that he derives any kind of sadistic relish from being a force of reckoning for these foolish and unwary drivers, but he goes about it with a steely, unflinching sense of duty that's every bit as ghoulish. 

In a campaign brimming with disturbing touches, it might be difficult to isolate the most disturbing, but here's a bit of gratuitous horror that always stands out to me - at the end of the ad, no matter what the variation, we'll get a final shot of the carny and his wheel in motion, signifying the interminable nature of the game, accompanied by a discernible, disembodied whispering. What the whispering is saying isn't fully intelligible, but you can definitely pick out a "Yeah, that wasn't worth it..." at the start. What's more, we hear that same disembodied whispering at the beginning of the third segment, as the ill-fated grey sedan pulls into view and the carny waits for Peter Gabriel to pass. Spooky, no question. But whose disembodied whispering is it? Arguably, it's the carny's internal monologue, which would align with it being juxtaposed with him, but that would imply a degree of emotional investment in the lives of these passing motorists that I don't think he makes. Presumably it's not the ghost of the grey sedan driver because a) we hear it in all versions of the ad, not just the one where he gets Death and b) we hear it prior to him making his stupid decision. It might be that it has no deeper narrative significance, and was incorporated as an extra bit of atmosphere to accentuate the viewers' goosebumps. I've got another theory, though, and it alludes to yet another layer of implicit horror that you might pick up on if you study the details closely. At the start of the ad, the pointer is already positioned on Death. Once the carny has had his first opportunity to spin the wheel and it's landed on Near Miss, we can see that it remains in that position at the start of both succeeding segments, until he has the chance to spin it again. If we read between the lines, then the implication is that the last unlucky sod to play the game before the events depicted in the ad had landed on Death. So I think it might be their ghost we're hearing, urging the other motorists not to make the same mistake. Maybe even multiple ghosts, all resigned to the same spot to rue over the one reckless mistake that cost them everything. Either way, I think the idea is definitely that the intersection is haunted, a monument to the assorted mistakes made by various individuals in the heat of the moment, the consequences of which now echo across eternity.

Despite the brilliance of the campaign, coupled with the morbid elegance of Austin's performance, the carny would not go on to have a long-running presence on New Zealand television (I don't know if the disestablishment of LTNZ in mid-2008 had anything to do with that). He appeared in one further ad after this, in which he was shown to be stalking the same individual across various different intersections on different days, the omnipresent spectre of what could potentially go wrong, waiting for this patently conscientious driver to make the single slip-up for which he could be punished dearly (don't worry, the slip-up never came). This ad did not have multiple endings, although there were different edits, the longer of which ended with another driver who does not follow the protagonist's shining example and necessitates a spin of the wheel, although the ad cut away without showing us where they landed. That might have been the last go-round for the Kiwi intersection carny, but he's never quite gone away. His face, his wheel, his eerie fairground leitmotif...it all still haunts me. There are days when I think I can just make out his silhouette from the corner of my eye, lingering on the roadside and anticipating every possible opening for calamity. Public information legends never retire, they merely enjoy a permanent encore in the psyches of their viewers.

Bob's Birthday (aka In Ourselves Are Triumph and Defeat)

Even at a relatively brief 12 minutes, Bob's Birthday, the 1993 animation from British-Canadian husband and wife team Alison Snowden and David Fine, is a slow burn. The short, a co-production from Channel 4 and the National Film Board of Canada, centres on Bob Fish (Andy Hamilton), a neurotic dentist turning 40, and the efforts of his forbearing wife Margaret (Snowden) to throw him a surprise party, under the pretence that they'll be dining out at an Indian restaurant come the evening. Bob, though, isn't feeling the occasion and is in the midst of a mid-life crisis. The narrative highlight is when, having arrived at the house with no inkling of Margaret's actual intentions, he proceeds to strut into the living room with his genitalia on full display, and to fire off a string of damning remarks about the friends and associates who, unbeknownst to him, are hiding behind the furniture. But that doesn't occur until seven minutes in. Before then, we get an extensive build-up in which Margaret's innocent party preparations are contrasted, uneasily, with Bob's drab day at the dental surgery, and his wandering eye for his young and oblivious secretary, Penny. Bob is not a particularly sympathetic character. Much of his malaise about the onset of middle age seems to revolve around his cold dissatisfaction with his life with Margaret, all while we're seeing the evidence of Margaret's sweetness and devotion to Bob in plain sight. There is, though, something achingly human about his prosaic predicament. Snowden and Fine's short was to resonate with audiences, winning the Academy Award for Best Animated Short in 1995, and later inspiring a spin-off series, Bob and Margaret,  which rain from 1998 to 2001.

Bob's Birthday is a poignant, particularly sour-toned trouble in paradise tale with a sprinkling of strange and grotesque touches - right from the very first scene, in which a severed foot visible upon the kitchen floor is quickly revealed to be a squeaky dog toy. Bob, who has dedicated his career to the preservation of oral hygiene, lives in a world that feels distinctly unhygienic, with all kinds of uncomfortable realities simmering below its proverbial gum-line. The aphid infestation that is slowly devouring the plants in the dental surgery is a visual indicator of the emotional ugliness of which Bob, until his climactic blow-up, prefers not to talk, as is the ornamental doll gifted to him by a patient, revealed to be a kitschy toilet roll holder, and the criminal activity happening both on the street outside Bob and Margaret's abode (Margaret doesn't seem to notice the thief who casually breaks a car window and makes off with its radio) and within their living room (one of their guests pockets the spare change she fishes out from behind the sofa cushion). The surgery's aphid problem also juxtaposes comically with the script's various allusions to gardens as symbols of vitality. Bob listens to a radio announcer (voiced by Harry Enfield, and sounding distinctly like a more sedate Dave Nice), who introduces a discussion on middle age with a clunky metaphor about seasons in the gardening calendar. The greenery with which Bob has surrounded himself (the reflections of his own metaphorical garden), is ailing, potted and confined to a coldly clinical environment in which they have little hope of thriving. In his longing for Penny, Bob recites Thomas Campion's Renaissance love song, "There is a Garden In Her Face", while Penny is shown tending to one of the infested plants; the plant's continued degradation in her care (by the final shot in the dental surgery, we see that it only has one leaf remaining) a sure sign that his yearning is unlikely to heal his inner turmoil. His work offers him no solace. One patient merely feeds his existential fears, by citing an American study claiming that dentists have a particularly high rate of suicide. Another, despite her tasteless choice of birthday present, seems more benevolent in her musings. Her suggestion that 40 should be seen as a new beginning, with one having had ample opportunity to learn from the foolishness of their youth, is swiftly undermined by Bob's immediate instinct, on arriving home, to engage in a whole new bout of foolishness, behind what he naively believes to be closed doors.

Bob's Birthday offers a humorous look at the existential despairs associated with ageing (Snowden and Fine were themselves closer to 30 when they made the film, and apparently already feeling the pinch of their impending middle age), but its sharpest insights are in the moments which create a broader portrait of loneliness, accentuating the mutual solitude of both Bob and Margaret, and the obvious disconnect that has crept into their marriage. The futility of Margaret's party preparations is echoed in the adjacent tussle between the couple's two dogs (whom, it later appears to occur to Bob, were taken in as substitutes for having children) for a football, which leaves both parties locked in a stalemate for the duration of the short. Bob's professed desire to have children with Margaret seems at odds with his interest in an extra-marital affair, reading less like an attempt to reaffirm their union than a further, desperate expression of his fear of ending up alone. Bob is so overwhelmed by the prospect of oblivion in his future that he's unable to recognise the care he is evidently receiving from Margaret in the present, and his own failure to return it. His disparagement of his wife, and his unwitting sabotage of the party she'd planned, amount to a cruel rejection of that care, pushing Margaret into a more subdued existential crisis, in which she contemplates her own ageing, vulnerable form and the lack of love in her life (can she count on Bob to take care of her?). Her predisposition to always nurture the pathetic Bob nevertheless seems to transcend the emotional bruising she endures; she eventually returns downstairs and tenderly hands him a pair of trousers, which Bob obligingly receives.

Bob's journey can be seen as following the familiar trajectory of the five stages of grief. The earlier scenes in the dental surgery are all about denial. His silent desiring of Penny, who's never hinted to reciprocate his interests, amounts to a hollow attempt at escapism from his middle-aged discontent, while his sterile interactions with his patients offer him little recourse for an emotional outlet. When Bob gets home, his anger suddenly becomes manifest in the gruesome outburst in which, in an act of overcompensation for his own roving fancies, he coldly advises Margaret to find herself a new partner. He denounces all of their friends as boring, before sinking into a mournful rumination about how the only people they ever cared for, Ted and Elaine, have since deserted them for Australia (his evident attraction to Elaine indicates that Penny wasn't the first occasion in which he's contemplated infidelity to Margaret). He reaches his bargaining stage when he searches for an answer to his problem. Should he and Margaret have children? Would he be more attractive if he exercised more or went on a diet? Finally, he embraces Margaret and appears to have achieved acceptance. Suddenly he seems very upbeat and optimistic about the restaurant dinner he believes is awaiting them, insisting that he's been looking forward to it all day, despite his earlier reservations that curry was too spicy for his palate.

This takes us into the short's ambivalent ending, in which Bob goes out to start the car, and Margaret takes the birthday cake she'd prepared earlier and follows him, abandoning the thwarted party and leaving her friends in the darkness. Meanwhile, Bob proclaims his newfound acceptance of middle age by reciting the final lines of Henry Wadsworth Longfellow's "The Poets" ("Not in the clamor of the crowded street, Not in the shouts and plaudits of the throng, But in ourselves are triumph and defeat"), and is seen to unlock the car door for Margaret, freeing the way for her to join him in wherever life will take him next. We might question why Margaret chooses to ignore the party guests at the end. Is she too embarrassed to face them? Is this some futile attempt to sweep those pervasive uncomfortable realities back under the rug, by pretending they were never there? Or does it represent her own rejection of the social connections that, as per Bob's accusations, Margaret despises as much as he does? (The rather emphatic slamming of the door might imply the latter). Either way, it is obviously a bit fanciful to suppose that they won't have to face the music sooner or later. They're going to have to come back home eventually (for one thing, their dogs are there) and, whether or not the guests will be waiting or will have found their own way out, this is the world they'll still have to live in. Perhaps we feel a mite bad for the guests, with whom we don't really spend enough time to assess if they are as bad as Bob claims. For the most part their transgressions seem to be quite low-key. We've got the penny-pincher who pockets coins from behind the sofa, and another who spills a drink on the carpet despite Margaret's request that they leave it unstained. Bob repeats some rumor he's heard about one guest, Barbara, who is a "wild card" behind the back of her husband Brian. Otherwise, their biggest sin, according to Bob, is simply being dull. He could be right - as we first enter the party, some of the guests are having a rather vapid conversation about basil and mozzarella. All the same, we're not given enough information to see their friends as the real problem. Bob is plainly his own worst enemy (something his citation of Wadsworth Longfellow appears to acknowledge), but by embracing Margaret (physically and emotionally) he seems to find his way toward redemption. Margaret, meanwhile, throws her lot in with Bob, concession that, in the end, all they fundamentally have is one another.

There is, though, another problem. Bob remarks how prudent it was that they booked their restaurant table in advance, as being a Friday night, they can expect it to be busy. But of course Margaret hasn't. She never intended to go to the restaurant, which was just a decoy to disguise her actual intentions. They're going to have to take their chances. Maybe they'll get lucky and get a table anyway, maybe they'll have to drive around all night looking for a place that can take them (in which case Margaret is going to have to admit to Bob that she lied about making the booking). What lies behind them is a lot of awkwardness and angst that's bound to rear its head again somewhere down the line. What lies ahead of them, tonight and on every night to follow, is uncertain. By the end, Bob and Margaret have each resigned themselves to that particular fate.